![]() ![]() Whilst his peers did the standard thing of analysing case studies and studying theory, Levitt discerned a simple truth about academic life: success depends on published papers. His time at MIT was far from conventional. He then spent a couple of years in management consulting, specialising in decision-making, before enrolling in a PhD programme at MIT. Born in New Orleans, in 1967, he studied economics at Harvard, graduating in 1989. Steven Levitt & Stephen Dubner Steven D Levitt More important, it opened our minds to the world of perverse incentives that the two dubbed ‘Freakonomics’. When the publishing world offered sufficient incentives (in the form of an author’s advance), they began their collaboration that has resulted in four books and over 5 million sales. Steven Levitt was a rising star in the world of economics when he was interviewed by successful journalist Stephen Dubner. Surfing Malcolm Gladwell’s wake on the wave of popular social science books came a pair of writers who set the stage for many journalist/social scientist combinations. ![]()
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